TechConnect is a 2-day workshop that brings together DESCA Board members and industry experts to help technologists understand alternative applications and routes to market and help focus priorities and resources on those that are most promising in terms of commercialization potential.
Decouple technology from initial application and explore. What does the core technology do?
What could it possibly do?
What can't it do and why not?
Under what conditions could it do this? In what situations/which locations?
How or when might these aspects be a strength?
How or when might these aspects be a weakness?
Can a wekaness be turned into a strength?
Consider industries, contexts and applications.
What do people and/or organizations need done?
When do they need these things done?
In each case is this a PAIN or a GAIN?
What competitors or alternatives exist for each application?
What is the strength of each of these competitors?
Which needs or jobs (applications) are unmet?
What are the advantages of this technology in each job or application?
Does the technology perform better or worse that the competitor(s)?
Does the technology offer a unique advantage in accomplishing the job?
Where/how does the technology add value to the end user? Who are the segment stakeholders?
What are the barriers to adoption? Technical? Financial? Operational? Market?
How can you facilitate adoption:
What other constraints apply between you and launch?
Of all the possible go-to-market strategies which are the 3 most viable?